Accor Plus Promises "15% Off" Hotel Stays. Are Members Actually Getting It?
If you pay for an Accor Plus membership — now marketed as ALL Accor+ — you were likely sold on one headline benefit: 15% off your stays at Accor hotels worldwide. That's the pitch that justifies an annual membership fee of several hundred dollars.
Warren Terzian LLP is investigating whether Accor actually delivers that discount. Our investigation has revealed that, on at least some stays, the discount is not provided.
If you joined the Accor+ program and want to explore your rights to recover money, complete the form on our Accor+ investigation page.
What is Accor Plus (ALL Accor+ )?
Accor is one of the world's largest hospitality companies, operating more than 30 hotel brands — from ibis and Novotel to Pullman, Sofitel, Fairmont, and Raffles.
Accor Plus is Accor's paid subscription membership, distinct from the free ALL – Accor Live Limitless loyalty program. Accor has recently rebranded the subscription as ALL Accor+. The membership has three different tiers: Ibis, Voyager, and Explorer. Each tier charges a different annual fee in exchange for a bundle of advertised benefits, including free "Stay Plus" nights in Asia Pacific, dining discounts, elevated loyalty status, and the benefit at the center of our investigation: a 15% discount “all year round” on hotel stays.
The promise: 15% off your stays, worldwide
Accor's marketing for the membership is direct. Its Accor Plus website advertises a ”15% off member stays,” described elsewhere on the site as a discount off the best available public prices.
A flat, always-on 15% discount is the kind of benefit a consumer can do math on. At that rate, a member spending roughly $2,300 a year on Accor hotels would recoup the entire membership fee—and Accor's marketing invites exactly that calculation.
What we're investigating
Our investigation concerns whether Accor engages in false or deceptive advertising when it represents that Accor+ membership provides 15% off stays at Accor hotels worldwide. Specifically, our investigation has revealed that on at least some stays, the advertised discount is not provided.
Accor's own fine print hints at the gap between the headline and the reality. Buried in the program's terms and FAQ pages, Accor discloses that blackout dates apply to the member rate, that some hotels don't participate, that the discount can't be combined with sale rates or other promotions, and that exclusions vary by country, hotel, and date. None of that appears in the headline claim of 15% off worldwide.
This investigation is part of our broader work examining deceptive advertising by hotel chains—including claims about discounts and loyalty benefits—as well as the mandatory fees they charge, such as resort fees and parking fees.
To be clear: this is an investigation. No court has found that Accor did anything wrong, and no class has been certified.
Is this the same as the earlier Accor class action settlement?
No. In Canada, Accor settled a separate Quebec class action alleging it advertised room prices lower than what consumers were ultimately charged; Accor denied fault in that matter and settled without admitting liability. That case is unrelated to this investigation, which concerns the Accor+ membership discount—not room-price display. If you're looking for that Canadian settlement, this isn't it.
Who may be affected
You may be affected if you:
Paid for an Accor Plus / ALL Accor+ Explorer membership (or renewed one), and
Booked stays at Accor hotels—such as ibis, Novotel, Mercure, Pullman, Grand Mercure, Sofitel, Fairmont, or MGallery—where the promised 15% discount was not provided or was less than advertised.
Even if you never noticed a missing discount, you paid a membership fee based in part on the promise of one. That's why we want to hear from Accor+ members generally, not only those who caught a discrepancy on a folio.
What you can do right now
Fill out our intake form. It takes about two minutes: Accor+ class action investigation form.
Save your records. Membership confirmation and renewal emails, booking confirmations, hotel folios/receipts, and screenshots of the rates you were shown.
Don't assume the discount was applied. Compare the rate you paid against the public rate for the same room and dates where you can.
Submitting the form costs nothing and doesn't obligate you to anything.
Frequently asked questions
Is there an Accor Plus class action lawsuit?
Not yet. Warren Terzian LLP is investigating a potential class action regarding the advertised 15% Accor+ member discount. Completing our form helps us evaluate the claims and keeps you informed.
What does Accor Plus advertise?
Accor advertises that Accor+ (ALL Accor+ Explorer) members receive 15% off stays across more than 30 brands and 5,000+ Accor hotels worldwide, along with other benefits like free Stay Plus nights and dining discounts.
Why didn't I get my Accor Plus 15% discount?
Accor's terms disclose blackout dates, non-participating hotels, and that the member discount doesn't combine with sale rates. Our investigation examines whether the headline "15% off worldwide" promise is false or deceptive in light of how the discount actually works.
How much does Accor Plus cost?
As of writing, the ALL Accor+ Explorer membership is $249 (USD) per year, ALL Accor+ Voyager membership is about $210 (USD) per year, and Ibis is about $115 (USD) per year.
Does it cost anything to submit the form?
No. Submitting the form is free and creates no obligation.
I'm outside the United States. Should I still submit the form?
No. You should submit this form only if you are in the United States. While we are currently investigating folks who subscribed while in California, it is possible that we may later open the investigation to cover other states.