Is LEGOLAND's "Kids Go Free" Deal Really Free—And Are Its Ticket Prices Misleading?
If you have shopped for LEGOLAND tickets, you have probably run into two things: a "Kids Go Free" promotion, and a higher "regular" price shown next to the lower price you actually pay. Warren Terzian LLP is investigating whether both of these practices mislead the families who buy LEGOLAND tickets.
We are looking at two separate issues:
LEGOLAND's "Kids Go Free" advertising, and
LEGOLAND's online ticket pricing, including the higher "reference" prices displayed alongside discounted prices.
If you bought LEGOLAND tickets—online or otherwise—you may be able to explore your rights to recover money. You can tell us about your purchase using the form on our LEGOLAND investigation page.
The "Kids Go Free" promotion—is it really free?
LEGOLAND has repeatedly advertised that "Kids Go Free" with the purchase of an adult ticket. The exact terms shift from campaign to campaign. Sometimes the offer is described as available to anyone who buys a LEGO set; other times it appears to be open to everyone.ly.
We are investigating whether this "free" framing misleads shoppers. Some of the questions we are asking:
Is the child's ticket truly "free," or is its cost effectively built into the price of the required adult ticket (which is more expensive than it otherwise would be if you were not using the claimed promotion)?
Is the offer presented as a special, limited promotion when it is, in practice, routinely available?
Are the real conditions—what you must buy, where you must get the code, when it is valid—clearly disclosed before you pay?
Under California's consumer protection laws, advertising a discount or a "free" item can be unlawful if the offer does not deliver the value a reasonable shopper would expect. We are evaluating whether LEGOLAND's "Kids Go Free" advertising crosses that line.
LEGOLAND's ticket prices—the "reference price" almost no one pays
When you buy LEGOLAND tickets online, you are typically shown a higher "regular" or gate price alongside a lower price you actually pay. LEGOLAND markets that gap as savings.
Here is the problem we are investigating. That higher reference price appears to be a price that hardly any online buyer actually pays. Based on LEGOLAND's own materials and widely available pricing information:
LEGOLAND California has recently advertised a front-gate price around $139 per person, while online tickets have been available for roughly $75 to $79.
LEGOLAND Florida has shown a gate price around $125 to $129, with online tickets from roughly $64.
LEGOLAND New York has listed a gate price around $99, with online tickets from roughly $49.
(Prices vary by date, park, and ticket type, and change frequently.)
If the higher "regular" price is one that online buyers essentially never pay—and is generally charged only at the gate, to what we believe is a small minority of customers—then displaying it next to the online price can create a false impression of a discount. California law restricts "former price" and comparison-price advertising when the reference price is not a genuine, prevailing price. We are investigating whether LEGOLAND's strikethrough-style pricing violates those rules.
Which parks and purchases this involves
Our investigation concerns LEGOLAND California (Carlsbad) and tickets purchased through LEGOLAND's websites. We are evaluating claims under California law.
You may be relevant to this investigation if you:
Bought LEGOLAND tickets online, or
Bought tickets using a "Kids Go Free" offer.
You do not need to have kept your receipt to reach out, though any records you still have are helpful.
What could you recover?
We cannot promise any particular result, and every situation is different. In consumer cases like these, the goal is generally to recover money for people who overpaid or who did not receive the value they were promised, and to stop the practice going forward. The only way to know whether you may be able to recover anything is to have your purchase reviewed.
How to participate
If you bought LEGOLAND tickets and want to explore your rights to recover money, complete the form on our LEGOLAND investigation page. It takes only a few minutes, there is no cost to submit your information, and anything you share is kept confidential.
Frequently asked questions
Is LEGOLAND's "Kids Go Free" deal actually free?
The child's ticket is advertised as free with the purchase of a full-price adult ticket. We are investigating whether that "free" framing is misleading—for example, if the cost is effectively built into the adult ticket (which is marked up more than what you would otherwise pay), or if the offer is marketed as special but is routinely available.
Why is LEGOLAND's gate price so much higher than the online price?
LEGOLAND presents the higher gate price as the "regular" price and the online price as a discount off of it. Our investigation focuses on whether that higher reference price is one that online buyers essentially never pay, which can make the advertised "savings" misleading.
Did I overpay for my LEGOLAND tickets?
That is what we are trying to determine. If the advertised discount was measured against a reference price that almost no one actually pays, buyers may have been misled about the deal they were getting.
What is deceptive or "false reference" pricing?
It is when a seller advertises a sale price against a higher "regular," "original," or "list" price that is not a genuine, prevailing price—creating the impression of a discount that is not really there. California law limits this practice.
Which LEGOLAND parks does this cover?
Our investigation concerns LEGOLAND California (Carlsbad), LEGOLAND Florida (Winter Haven), and LEGOLAND New York (Goshen), for tickets bought through LEGOLAND's websites.
Is there a deadline to act?
Yes. Legal claims are subject to time limits, so it is best not to wait to have your purchase reviewed.