Torrid Class Action Lawsuit: Are Torrid's Sales Real?
Is Torrid's Sale Ever Really a Sale? We Filed a Class Action Over Torrid's "Regular Prices"
If you have shopped at Torrid, you have probably noticed something: nearly everything always seems to be on sale. Strikethrough prices. "40% Off." "Regular Price" versus "Reduced Price." Sitewide sales, one after another. Warren Terzian LLP has filed a class action lawsuit alleging that those discounts are not real—that the "regular prices" Torrid crosses out are prices Torrid rarely, if ever, actually charges.
If you purchased from torrid.com or from a Torrid store in California and are interested in exploring your rights to recover money, please tell us about your purchases using the form on our Torrid class action page.
Why is Torrid always having a sale?
That question is the heart of our lawsuit.
A sale only means something if the item was genuinely sold at the higher price. When you see "$59.90 $29.00", that display tells you two things: this item normally sells for $59.90, and today you are saving about half. That perceived bargain is often the reason people buy—and buy now, before the "sale" ends.
Our complaint alleges that at Torrid, the sale never ends, because it never really began. We allege that the crossed-out "regular" prices are inflated reference prices that do not reflect what Torrid actually charges, so the advertised discounts are illusory. A discount from a price nobody pays is not a discount. The so-called sale price is just the price.
One example from our complaint
Torrid designs its own merchandise, and its products are generally sold only at Torrid. Our complaint traces the pricing history of one of those products—the XO Plunge Push-Up Bra—across more than a year.
For one version of that bra, Torrid displayed a crossed-out "regular" price of $59.90. But on every date our investigation captured, from January 2024 through May 2025, the actual selling price ranged from $16.79 to $41.93. Never $59.90. Other versions of the same bra showed the same alleged pattern: a $54.90 or $59.90 reference price crossed out, with actual prices far below it, date after date.
Meanwhile, we allege, Torrid ran one storewide or sitewide sale after another—"50% Off Almost Everything," "40% Off Regular Price," "BOGO 50% Off Regular Price"—week in and week out.
Does California law prohibit fake sale prices?
Yes. California has protected consumers from phony discounts for decades. Our complaint alleges that Torrid's pricing violates three of those laws:
The False Advertising Law (Business & Professions Code §§ 17500, 17501), which restricts advertising a "former price" unless it was the prevailing market price in the recent past;
The Consumers Legal Remedies Act (Civil Code § 1770), which prohibits false or misleading statements about the existence or amount of a price reduction; and
The Unfair Competition Law (Business & Professions Code § 17200), which prohibits unlawful, unfair, and fraudulent business practices.
The idea behind these laws is simple: when a retailer tells you an item is discounted from its regular price, that has to be true. If it is not, the retailer has manufactured a false sense of value—and a false sense of urgency—to get your money. We have previosuly written about how fake sales violate California law in detail.
Torrid disputes our allegations, and the court has not yet decided them.
Who does the lawsuit cover?
Our lawsuit—Cruz v. Torrid LLC, No. 25STCV03846, pending in Los Angeles County Superior Court—proposes a class of California residents who purchased items advertised as discounted from a reference price, whether from torrid.com or from Torrid's California stores. The court has not yet certified a class; that is a later step in every class action.
One thing many people do not realize: you do not need to sign up to be part of a class. If a class is certified and there is a recovery, class members are covered automatically.
So why contact us? Because class actions are built on the customers who come forward. People who share their purchase history help us prove how Torrid's pricing actually worked—and some may be able to serve as class representatives, the named customers who stand up for everyone else in the case.
What should you do if you shopped at Torrid?
1. Tell us about your purchases. The form takes about 30 seconds, costs nothing, and creates no obligation.
2. Keep your records. Order confirmation emails, receipts, your torrid.com account order history, and any screenshots showing crossed-out prices or "% off" advertising.
3. Write down what you remember. Which items you bought, roughly when, online or in a store, and what discount was advertised.
Frequently asked questions
Is there a Torrid class action lawsuit?
Yes. Warren Terzian LLP filed Cruz v. Torrid LLC, No. 25STCV03846, in Los Angeles County Superior Court. The lawsuit alleges that Torrid advertises fake discounts from inflated "regular" prices, in violation of California's consumer protection laws. The case is active.
Does it cost anything to participate?
No. Submitting your information is free. In class actions, attorneys' fees are typically paid out of any recovery and must be approved by the court—they are not billed to class members.
I shopped at a Torrid store, not the website. Am I included?
Possibly. The proposed class includes purchases at Torrid's California stores as well as purchases on torrid.com. Tell us about your purchases here and we will evaluate your situation.
I don't live in California. Can I still submit my information?
The proposed class covers California residents. If you purchased from Torrid while living elsewhere, you can still submit your information—consumer protection laws in other states may offer their own remedies.